The Predator Project

This is a slight deviation from my normal work, but as a photographer who works in the world of fashion and erotica (and just as a person in general), I feel ill every time allegations come forward in regards to another man behaving ill towards women or people in subordinate positions.  Predator Cologne is meant to be a performance piece that I would love to be funded into a full scale project and limited run of a fragrance.  The commercial I created is meant to be a parody, but I believe the message is clear.  

The commercial is all stock footage, the CC music is from AudioNautix.  I hired a VO artist who went above and beyond what I could pay her and she laid down the vocal track.  This was an interesting project in the way that it came together with really only the idea and the editing, and I was able to source everything else.  Typically I find myself trying to get my hands as dirty as possible so this was a cool departure.

If you feel like donating, the end project would be 100 signed, packaged and numbered bottles of a unique fragrance with the intention of raising cultural awareness around sexual harassment and encouraging accountability in men and those who can help.  A percentage of the raised funds are going to WomenArts to aid in funding and awareness campaigns.

Maybe you can’t donate, but sharing this would be huge, and in many ways can be worth more than money.  So please RT, Facebook, tell friends, and most of all, treat people better. 

The copy for the GoFundMe page:

Predator is a unique scent that captures the lush elegance of an old money men’s club and cigar lounge with specific pheromonal warning notes that tell the rest of us that you’re going to conduct an interview in your bathrobe.

For too long, men in power have enjoyed the privilege of:

Marrying their step-daughter

Jerking off in potted plants in front of reporters


Interviews in hotel rooms

Sexual Extortion


And More!!!

While Predator won’t guarantee men will ever get their comeuppance, it seeks to level the playing field by enticing the user with a bouquet of leather, tobacco and exploitation.  To them, it smells like success and subjugation.  Unbeknownst to them, however, it warns us with the red-flag smells of Wurther’s Candies, the inside of a 1992 Oldsmobile, and your uncle’s lap.  This unique bouquet stimulates the “flight” center of your brain allowing you enough time to compose yourself, refuse a “hotel interview” or stay out of arm’s reach.

We aim to produce a limited run of 100 bottles of Predator Cologne as an art project and statement about male accountability and the culture of money and power that surrounds it.


Predator is not a substitute for male accountability, nor is it a solution for rampant sexual abuse that is tolerated in American culture.

Risks and challenges

Trying to think of some risks bigger than your career being in the hands of some lumpy grey mashed-potato man who wants you to see his balls like, SO bad!

Seriously, I’m not sure if there are things men can’t smell that women can, so learning that would be a hurdle, and then, can we synthesized and mass produce it?

Also, men who buy Predator would basically be self-reporting their perve-factor, which is not extremely likely, but as an art project, I think it has legs.


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