The Predator Project

This is a slight deviation from my normal work, but as a photographer who works in the world of fashion and erotica (and just as a person in general), I feel ill every time allegations come forward in regards to another man behaving ill towards women or people in subordinate positions.  Predator Cologne is meant to be a performance piece that I would love to be funded into a full scale project and limited run of a fragrance.  The commercial I created is meant to be a parody, but I believe the message is clear.  

The commercial is all stock footage, the CC music is from AudioNautix.  I hired a VO artist who went above and beyond what I could pay her and she laid down the vocal track.  This was an interesting project in the way that it came together with really only the idea and the editing, and I was able to source everything else.  Typically I find myself trying to get my hands as dirty as possible so this was a cool departure.

If you feel like donating, the end project would be 100 signed, packaged and numbered bottles of a unique fragrance with the intention of raising cultural awareness around sexual harassment and encouraging accountability in men and those who can help.  A percentage of the raised funds are going to WomenArts to aid in funding and awareness campaigns.

Maybe you can’t donate, but sharing this would be huge, and in many ways can be worth more than money.  So please RT, Facebook, tell friends, and most of all, treat people better. 

The copy for the GoFundMe page:

Predator is a unique scent that captures the lush elegance of an old money men’s club and cigar lounge with specific pheromonal warning notes that tell the rest of us that you’re going to conduct an interview in your bathrobe.

For too long, men in power have enjoyed the privilege of:

Marrying their step-daughter

Jerking off in potted plants in front of reporters


Interviews in hotel rooms

Sexual Extortion


And More!!!

While Predator won’t guarantee men will ever get their comeuppance, it seeks to level the playing field by enticing the user with a bouquet of leather, tobacco and exploitation.  To them, it smells like success and subjugation.  Unbeknownst to them, however, it warns us with the red-flag smells of Wurther’s Candies, the inside of a 1992 Oldsmobile, and your uncle’s lap.  This unique bouquet stimulates the “flight” center of your brain allowing you enough time to compose yourself, refuse a “hotel interview” or stay out of arm’s reach.

We aim to produce a limited run of 100 bottles of Predator Cologne as an art project and statement about male accountability and the culture of money and power that surrounds it.


Predator is not a substitute for male accountability, nor is it a solution for rampant sexual abuse that is tolerated in American culture.

Risks and challenges

Trying to think of some risks bigger than your career being in the hands of some lumpy grey mashed-potato man who wants you to see his balls like, SO bad!

Seriously, I’m not sure if there are things men can’t smell that women can, so learning that would be a hurdle, and then, can we synthesized and mass produce it?

Also, men who buy Predator would basically be self-reporting their perve-factor, which is not extremely likely, but as an art project, I think it has legs.


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Sadness, in bathroom form.

I don’t always take a decent camera into the bathroom, but when I don’t it always seems like there’s a great shot I’m going to have sacrifice to my phone.  It takes a decent shot, but cellphone photos look best ON A CELLPHONE!  Anyways, this lovely bathroom is in Glendale.  

Also, pulling out your Mark III in a public bathroom is a real experience in trying not to GAF.


This is Alex from Ideal Talent who wanted a couple new shots for his theatrical and commercial portfolio. 

This weekend I got injured by a resin paperweight in a Rage Room in DTLA where the shrapnel from a sledgehammer explosion nailed me in the ankle.  Needless to say, it was RAD!

Crew Fall Lookbook!

Crew is a client I’ve worked with for a few years and they approached me about a cozy feeling lookbook for Fall/Winter.  We rented a cool loft in DTLA and shot the following looks for the gift guide and catalog.

Shooting two models is always a challenge, and then shooting two models who have such different skin tones is also something to think about, especially during the post process.  But overall I was happy that these came out warm, and inviting.

Yeah, But Who Cares?

It’s dangerous to romanticize the past too much because it alienates us from the newer generation but I’ll start by say that Rolling Stone Magazine was always a HUGE influence on me and my work.  It was extremely important in helping craft the way I shoot portraits and it will forever remain that for me…a driving force in art, music and rebellion.  In a waterproof box in storage is the Kurt Cobain Death issue, among others, that I couldn’t bear to toss out.  It was back when RS was fat, thick, large, and lush, full of eye catching photographs and gorgeous, saturated tones.

It’s been a while since I’ve had a subscription to RS although I buy one for plane rides and the occasional political story.  Over the last six years in LA I’ve reached out to them 20 or so times to try to shoot for them.  (They politely ignored my requests)  But the magazine industry has melted into a strange amalgamation of pay walls, websites and throw away content at this point.  Culturally, we are less aware of what “good” media is: good writing, good photos, good research, etc.  The rate at which we consume doesn’t warrant all the effort we used to put into it.

And here’s the chicken or the egg: Magazines lost money to the internet so they paid less for content so the quality went down and now the magazines are low quality that no one wants to pay for.  I don’t pretend I know how to fix it, but I don’t think we are any closer than we were five years ago.  And I don’t think the iPhone 7 Plus helps us either.

I picked this up the doctor’s office a couple weeks back.  The first thing I noticed about this RS cover was how yellow it was.  That’s easy enough to fix.  The second thing I noticed was that her hands were cut off.  This is such a rookie composition mistake, but I understand you have to crop for the cover.  Thirdly…other than the fact that Lourde is famous…who cares?  I mean, if you saw this and you weren’t a die hard Lourde fan, would you look twice?  What about this photo would make you want to purchase or even open this magazine?  And that’s kind of the crux of it.

Yea, great, the iPhone makes a good technical photo that you can reproduce.  But if the photo doesn’t push me or pull me, then who cares?  And what’s crazy is, Lourde is cool!  Lourde is someone who is so full of personality and opinions, not to mention, talent!  There would be a million ways to make this cover better which I won’t bore you with.  But here it is:

Anyone can make a photo.  Anyone can make a decent or even GREAT photo.  This photo on the cover of Rolling Stone is neither. 

 I appreciate that RS needs ad money to survive and I appreciate that Apple thought this was a good marketing move, but are we so enamoured with the tech that we lost the art?  I think the answer is yes.  Portrait mode is slick, and I use the hell out of the slow motion feature on my Galaxy, but I know that making things is bigger than the tools that help you make them.  And art, photography, music, movies, magazines, are ALL suffering now because the the tools are so readily available but the motive, the message, the feeling, the blood, sweat, effort, love, hate desire…it’s just not there like it used to be.  (Not to mention the money…)

Full disclosure, Rolling Stone never hired me which I didn’t get too butthurt about.  Photographers who take above average photos with lots of opinions about things, shit, man, we are EVERYWHERE.  Personally, though, I hope we can pull out of this “content-for-contents’-sake” thing and get back to making art that has teeth.  

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